First Song Hit Hunting, Guest Johnny Mercer, Jack Teagarden, Derek Oldham
Picture yourself settling into your favorite chair on a Thursday evening in 1934, the warm glow of your radio console casting amber light across the parlor as the NBC orchestra swells into the unmistakable theme of Kraft Music Hall. Tonight's program promises something extraordinary: a "Song Hit Hunting" expedition led by the incomparable Bing Crosby himself, joined by the quicksilver wit of lyricist Johnny Mercer, the virtuosic trombone of Jack Teagarden, and the soaring tenor voice of Derek Oldham. What unfolds is a delightful journey through melody and invention—Crosby and Mercer engage in playful banter about what makes a song stick in the public's ear, while Teagarden's trombone slides between jazz inflections and melodic experimentation. The orchestra builds arrangements on the fly, testing new compositions with the immediacy of live performance that only radio could deliver. It's part musical showcase, part creative laboratory, with the unpredictable magic of performers at the absolute height of their talents riffing together in real time.
Kraft Music Hall was America's premier musical variety program, and 1934 represents its golden apex—a weekly ritual for millions seeking both sophistication and warmth during the Depression's darkest years. Sponsored by the Kraft cheese company, the program brought together Broadway composers, jazz innovators, and operatic talent under one microphone, democratizing American music for listeners across every economic stratum. Johnny Mercer's presence here is particularly significant, as the 28-year-old lyricist was just beginning his ascent toward becoming one of the greatest songwriters in American history.
This episode captures a moment when radio was still discovering its own power—before television would eventually fragment the national listening audience. Here is American popular music in its most vibrant, unscripted form, preserved now for nearly ninety years. Tune in and experience the sound of innovation itself.